Refresh Packaging - 5 Point Detox

Graphic / Print

5 Point Detox is a liquid herbal tonic that acts as an internal cleanse. The 5 ‘points’ or areas it works on are:
1. LIVER
2. KIDNEYS
3. DIGESTION
4. CONSTIPATION
5. PARASITES

The packaging was redesigned a year ago and we now believe that we missed the mark with it in a number of ways:
1. Does not convey the what the product is – natural herbal detox product
2. Does not convey the promise of the product – to make you healthier
3. Is too complex and wordy– it needs to be understood by a consumer who cannot read English
4. Does not convey the strengths of the product – simple to take, fast acting, liquid herbal tonic.
5. We would like to infer weight loss (the consumer will loss 2-4 kilos in the first week but we can't claim weight loss due to strict regulations.)

GENERAL DESIGN FEEL
We are looking for a design that:
1. is simple
2. eye catching
3. is easy to read
4. Easy for the consumer to understand
5. conveys the promise of the product – to make you healthier in a simple way
6. conveys what the product is – natural herbal detox product
7. needs to be understood by a consumer who cannot read English
8. conveys the strengths of the product – simple to take, fast acting, liquid herbal tonic.
9. infers weight loss
10. targets both male and female consumers
11. has a strong emotive fit with the consumer’s need-state – ‘I need to be healthier and would like to lose some weight’
12. the product is a registered complementary medicine so we would like it to convey a high quality feel about it.

5 point detox box 5 point detox die cut